Research
The research of BERN has two streams:
- Developing knowledge from experimental and simulation studies
- Using knowledge from experimental and simulation studies in teaching and learning
Knowledge from experimental and simulation studies comprises both methodological knowledge and knowledge used to understand and improve outcomes for business and commerce. This may involve generating new theory or extending and investigating existing theory.
Knowledge is also used in teaching and learning to explore topics involving students in the laboratory. This may involve illustrating course content as well as framing entire courses around experimental and simulation studies
Current research projects include: (Listed in alphabetical order)
- Information sharing intention and behaviour (Gary R Oliver)
- Pablo Guillen
- Marketing, Consumer Behaviour, Advertising (Rohan Miller)
- Stephen L Cheung